Hello, I'm Xiaobian v rabbit. Today, I'd like to talk to you about how we can avoid the reduction of rights caused by changing links. Why do we lose orders and visitors quickly after changing links. After seeing these situations, I feel distressed because some unreasonable ways have been modified to reduce power, and what we have lost is all white money.
As a seller, in fact, it is inevitable to constantly modify and update the products after the products are put on the shelf. Some of my links may adjust the overall product links every three or five times. Including the main diagram, details, SKU, price, title, etc. in fact, in the overall operation process, the platform also allows us to modify the link, but you may not know how to change the link. Next, I'll teach you how to modify the link posture correctly.
1, Title Optimization
First of all, when making new links, we must remember a principle. It is best to operate all product attributes in place when they are first put on the shelf. The overall optimization in the later stage is fine-tuning, and the change frequency should not be too high.
In fact, our title is adjusted and changed with the data change of the platform during subsequent optimization. For example, the Xinjiang cotton incident that occurred some time ago, the current Hongxing Erke, and the military training upsurge that is about to begin, we can adjust the overall title according to the facts.
The tools used are business background - Promotion Center - promotion tools - search term analysis to pay attention to the overall background data changes and adjust the store as a whole, which is generally called taking advantage of the situation.
As you can see, the overall search heat of Hongxing Erke was less than 8000 from July 21. As of July 25, it can be seen that the overall search heat of Hongxing Erke has reached nearly 7 million.
Of course, when taking advantage of the search heat of this wave of practical hot spots, we must also identify whether our products are suitable for adjustment. For example, when joining military training, military training and other words, you can search the platform in advance to see if there are similar products, such as camouflage clothes, washbasins, buckets, toiletries, cold stickers, sunscreen sprays and other products can actually add similar keywords.
Take the following keywords as an example:
usb small fan handheld Mini charging mute student dormitory bed big wind portable electric fan
Combined with the background tools, we can roughly see that under the search keywords, the words hand-held and strong wind are relatively low in the overall search heat, and military training must be in a visible and powerful word. Combined with the attention node of modifying the title, do not change the original order of the title, and the change range at one time shall not exceed 2-4 words.
The revised title is:
Military training essential usb small fan Mini charging mute portable electric fan on student dormitory bed
Of course, this is not the end after the change. We can observe the change of the overall traffic within 3 days after the title change. If our overall visitors in the background are in a stable or rising stage, we can keep the title, and the corresponding keywords can also be added to the paid search car to increase the weight of the keywords in the early stage. If the traffic drops seriously, you can adjust the keywords back to the original combination in time.
2, Master graph optimization
When making picture adjustment, the overall idea is relatively conventional, but it is also more important. Because the main picture will directly affect our overall click through rate, we also need to think twice before considering whether to change the main picture. Generally speaking, when I adjust the main map, I will collect at least 200 clicks of data for each map and then adjust it.
The tools commonly used for master graph optimization are
Business background - Promotion Center - promotion plan - Promotion Unit - creativity - static creativity
Put the main map we have made into the static creativity to follow up the overall click through rate.
In this process, we can select the one with high click through rate and adjust it to the main picture of our product in the early morning. Generally speaking, there will be about 2-3 days of exposure, which will have a certain impact, but when your click through rate increases, our overall exposure will rise all the way~
Therefore, we can first select the main map in advance and then do further main map updating. This order must be noted in place. Old fellow iron. It must be screened first and then adjusted.
3, SKU price and inventory
When modifying the commodity price and inventory, you'd better not modify it through the background commodity editing section, but directly in the merchant background - commodity management - commodity list - modify price or modify inventory section.
Of course, it's best not to modify the buy it now section. However, after the change, the loss of power is more serious. My general practice is to set the overall price on the high side at the beginning of listing pricing, and then use coupons in marketing tools or limited time and limited purchase to beat down the price. In this way, we can avoid the right reduction caused by adjusting the buy it now price due to cost problems.
4, Detail page
In fact, there are not many optimization methods in changing the details page, and the overall impact of changing the details page is also low. In fact, after the details page of the product is finalized, the details page should not be roughly changed. It can be changed all at once or frequently. It is judged by the platform to steal the baby. In the benchmarking section, in fact, we focus on the first five screens, which means turning the mobile phone screen down five screens, Be sure to attract consumers' purchase desire in the previous details pages, focusing on selling points and discounts. Pay attention to the most targeted details that consumers pay more attention to in the daily order inquiry process or in the bad comments of peers.
Higher order index of biological parameters
Interface address: http://api.vv-tool.com/tool/conversions/union-computed
Interface introduction: calculate the search proportion, collection rate, additional purchase rate, UV value and other high-order indexes through interface dsr Click to view details
Request method: POST
Parameter transfer method: form data
Return format: JSON
Interface charge: monthly package
Frequency limit: 10 times / second
Request header parameters
| parameter | type | Mandatory | value | Example |
|---|---|---|---|---|
| Authorization | string | yes | Authorize access_token | Bearer 1798c6aadec33d1bc2f5b707f1049aefexxxx |
Request parameters note: all parameters cannot be empty
| parameter | type | Mandatory | describe |
|---|---|---|---|
| trade_index | string | yes | Trading index |
| traffic_index | string | no | Flow index |
| customer_group_index | string | no | Customer group index |
| colletct_index | string | no | Collection index |
| cart_index | string | no | Additional purchase index |
| search_index | string | no | Search index |
| click_index | string | no | Click index |
| payment_index | string | no | Payment index |
Request example
trade_index : 8789 traffic_index : 879 customer_group_index: 8789 colletct_index: 8789 cart_index: 89989 search_index: 879 click_index: 5748 payment_index: 879
Request code example
cURL request code example
curl --location --request POST 'http://api.vv-tool.com/tool/conversions/union-computed' \ --header 'Authorization: Bearer c2c20409e5f3f34437aece02c69b9a9dxxxxxxxx' \ --header 'Cookie: PHPSESSID=4hoqun4g2jv658khs8fd8pavqr; _csrf=d91666b943d7aa68b24ce7244cbb803c9fb71eac6e09abb8374cb2893102a250a%3A2%3A%7Bi%3A0%3Bs%3A5%3A%22_csrf%22%3Bi%3A1%3Bs%3A32%3A%22aotx60BONB02_MXIgwe5Z3nzgCrBa5WV%22%3B%7D' \ --form 'trade_index=796' \ --form 'traffic_index=7833' \ --form 'customer_group_index=358' \ --form 'colletct_index=58873' \ --form 'cart_index=8792' \ --form 'search_index=547' \ --form 'click_index=2006' \ --form 'payment_index=4856'
PHP request code example
<?php
$curl = curl_init();
curl_setopt_array($curl, array(
CURLOPT_URL => "http://api.vv-tool.com/tool/conversions/union-computed",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 0,
CURLOPT_FOLLOWLOCATION => true,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "POST",
CURLOPT_POSTFIELDS => array('trade_index' => '796','traffic_index' => '7833','customer_group_index' => '358','colletct_index' => '58873','cart_index' => '8792','search_index' => '547','click_index' => '2006','payment_index' => '4856'),
CURLOPT_HTTPHEADER => array(
"Authorization: Bearer c2c20409e5f3f34437aece02c69b9a9dxxxxxxxx",
"Cookie: PHPSESSID=4hoqun4g2jv658khs8fd8pavqr; _csrf=d91666b943d7aa68b24ce7244cbb803c9fb71eac6e09abb8374cb2893102a250a%3A2%3A%7Bi%3A0%3Bs%3A5%3A%22_csrf%22%3Bi%3A1%3Bs%3A32%3A%22aotx60BONB02_MXIgwe5Z3nzgCrBa5WV%22%3B%7D"
),
));
$response = curl_exec($curl);
curl_close($curl);
echo $response;
JAVA request code example
OkHttpClient client = new OkHttpClient().newBuilder()
.build();
MediaType mediaType = MediaType.parse("text/plain");
RequestBody body = new MultipartBody.Builder().setType(MultipartBody.FORM)
.addFormDataPart("trade_index", "796")
.addFormDataPart("traffic_index", "7833")
.addFormDataPart("customer_group_index", "358")
.addFormDataPart("colletct_index", "58873")
.addFormDataPart("cart_index", "8792")
.addFormDataPart("search_index", "547")
.addFormDataPart("click_index", "2006")
.addFormDataPart("payment_index", "4856")
.build();
Request request = new Request.Builder()
.url("http://api.vv-tool.com/tool/conversions/union-computed")
.method("POST", body)
.addHeader("Authorization", "Bearer c2c20409e5f3f34437aece02c69b9a9dxxxxxxxx")
.addHeader("Cookie", "PHPSESSID=4hoqun4g2jv658khs8fd8pavqr; _csrf=d91666b943d7aa68b24ce7244cbb803c9fb71eac6e09abb8374cb2893102a250a%3A2%3A%7Bi%3A0%3Bs%3A5%3A%22_csrf%22%3Bi%3A1%3Bs%3A32%3A%22aotx60BONB02_MXIgwe5Z3nzgCrBa5WV%22%3B%7D")
.build();
Response response = client.newCall(request).execute();
Response parameters
| parameter | type | describe |
|---|---|---|
| data | object | Return data information |
| nomarl_target | string | actual value |
| trade_num | string | Transaction amount |
| traffic_num | string | Number of visitors |
| customer_group_num | string | Number of buyers |
| colletct_num | string | Number of collectors |
| cart_num | string | Number of additional purchases |
| search_num | string | Number of people searched |
| click_num | string | Number of hits |
| payment_point | string | Payment conversion rate |
| advance_target | string | High order index |
| advance_uv_value | string | uv value |
| advance_unit_price | string | Customer unit price |
| advance_search_point | string | Search proportion |
| advance_collect_point | string | Collection rate |
| advance_cart_point | string | Additional purchase rate |
| code | int | Return status code |
| msg | string | Return code description |
| msec | int | Interface execution time |
| time | int | Interface return time |
Return data
{
"code": 0,
"msg": "success",
"msec": 88,
"time": 1596270455,
"data": {
"nomarl_target": {
"trade_num": "5694",
"traffic_num": "125",
"customer_group_num": "5694",
"colletct_num": "5704",
"cart_num": "328444",
"search_num": "125",
"click_num": "2768",
"payment_point": "8.15"
},
"advance_target": {
"advance_uv_value": "45.55",
"advance_unit_price": "1.00",
"advance_search_point": 100,
"advance_collect_point": 4563,
"advance_cart_point": 262755
}
}
}
Response code
| code | Code description | Solution |
|---|---|---|
| 0 | success | |
| 100 | Request parameter error | Check whether your request parameters are correct |
| 101 | The request timed out. Please try again | Check your network or contact customer service for solutions |
| 200 | System error, please contact customer service | Check whether your interface address is filled in correctly, and contact customer service for other problems |
| 203 | The current interface is not supported | |
| 204 | Request exception: no permission for this interface, please go to the official website to open an official interface. | Go to the official website to open the interface permission |
| 204 | Request exception: the number of API calls is insufficient. Please go to the website to redeem the number. | Go to the official website to recharge the number of calls of the interface |
| 401 | Invalid identity certificate | Add access to the request header_ token |