[Data Analysis] User Value Analysis
RFM model is an important tool and means of Hengxing's customer value and profitability.Describe a customer's value by three indicators: his recent purchasing behavior, the overall frequency of purchases, and how much he spent. < R: Last consumption time (interval from last consumption to reference time) F: Frequency of consumption # M: Amou ...
Posted by bav on Tue, 07 Sep 2021 01:46:16 +0200